Claudia Schwartz

Claudia Schwartz

Privacy policy

Introduction
With the following privacy policy, we would like to inform you about what types of your personal data (hereinafter also referred to simply as “data”) we process, for what purposes, and to what extent. This privacy policy applies to all processing of personal data carried out by us, both in the course of providing our services and, in particular, on our websites, in mobile applications, and within external online presences, such as our social media profiles (hereinafter collectively referred to as the “online offering”).

The terms used are not gender-specific.

Status: 24 June 2020

Table of contents
Table of contents

Introduction

Controller

Overview of processing activities

Relevant legal bases

Security measures

Transfer and disclosure of personal data

Data processing in third countries

Use of cookies

Provision of the online offering and web hosting

Contact

Online marketing

Presences on social networks (social media)

Plugins and embedded functions and content

Deletion of data

Amendment and update of the privacy policy

Rights of data subjects

Definitions

Controller
Claudia Schwartz
represented by
GOLDBAUM MANAGEMENT
Goltzstraße 39
10781 Berlin

Authorized representatives: Claudia Schwartz

Email address: Kontakt (at) claudiaschwartz.de

Telephone: 030 219 699 08

Imprint: https://claudiaschwartz.de/imprint/

Overview of processing activities
The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects concerned.

Types of data processed
Inventory data (e.g., names, addresses).
Content data (e.g., text entries, photographs, videos).
Contact data (e.g., email, phone numbers).
Meta/communication data (e.g., device information, IP addresses).
Usage data (e.g., websites visited, interest in content, access times).

Categories of data subjects
Interested parties.
Communication partners.
Users (e.g., website visitors, users of online services).

Purposes of processing
Provision of our online offering and user-friendliness.
Evaluation of visit actions.
Direct marketing (e.g., by email or post).
Interest-based and behavior-based marketing.
Contact requests and communication.
Conversion tracking (measuring the effectiveness of marketing measures).
Profiling (creation of user profiles).
Remarketing.
Reach measurement (e.g., access statistics, recognition of returning visitors).
Tracking (e.g., interest-/behavior-based profiling, use of cookies).
Contractual services and support.

Relevant legal bases
Below we provide the legal bases under the General Data Protection Regulation (GDPR) on which we process personal data. Please note that, in addition to the provisions of the GDPR, national data protection regulations may apply in your and/or our country of residence and establishment. If, in individual cases, more specific legal bases are relevant, we will inform you of these in this privacy policy.

Consent (Art. 6(1) sentence 1 lit. a GDPR) – The data subject has given consent to the processing of personal data concerning him or her for one or more specific purposes.
Performance of a contract and pre-contractual inquiries (Art. 6(1) sentence 1 lit. b GDPR) – Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.
Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR) – Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.

National data protection regulations in Germany: In addition to the data protection regulations of the GDPR, national regulations apply in Germany. This includes, in particular, the Act on Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act – BDSG). In particular, the BDSG contains special provisions on the right of access, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes, and transmission as well as automated decision-making in individual cases including profiling. Furthermore, it regulates data processing for purposes of employment relationships (§ 26 BDSG), in particular with regard to the establishment, performance or termination of employment relationships and the consent of employees. In addition, state data protection laws of the individual federal states may apply.

Security measures
In accordance with the statutory provisions, taking into account the state of the art, implementation costs, and the nature, scope, circumstances and purposes of the processing as well as the differing likelihood and severity of the risk to the rights and freedoms of natural persons, we implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk.

These measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as access, input, disclosure, safeguarding of availability, and separation. Furthermore, we have established procedures that ensure the exercise of data subject rights, the deletion of data, and responses to threats to data. In addition, we take the protection of personal data into account as early as the development or selection of hardware, software and procedures in accordance with the principle of data protection by design and by default settings.

Truncation of the IP address: If possible or if storage of the IP address is not necessary, we truncate or have your IP address truncated. In the case of truncation of the IP address, also referred to as “IP masking,” the last octet, i.e., the last two numbers of an IP address, is deleted (in this context, the IP address is an identifier assigned individually to an internet connection by the online access provider). Truncation of the IP address is intended to prevent or significantly hinder the identification of a person based on their IP address.

SSL encryption (https): In order to protect your data transmitted via our online offering, we use SSL encryption. You can recognize such encrypted connections by the prefix https:// in the address bar of your browser.

Transfer and disclosure of personal data
In the course of our processing of personal data, it may happen that data is transmitted to other bodies, companies, legally independent organizational units or persons, or disclosed to them. Recipients of this data may include, for example, payment institutions in the context of payment transactions, service providers commissioned with IT tasks, or providers of services and content that are integrated into a website. In such cases, we comply with the statutory provisions and, in particular, conclude appropriate contracts or agreements with the recipients of your data that serve to protect your data.

Transfer of data within the organization: We may transmit personal data to other bodies within our organization or grant them access to this data. If such disclosure is for administrative purposes, the disclosure is based on our legitimate entrepreneurial and business interests or takes place if it is necessary to fulfill our contractual obligations, or if the data subjects have consented or a legal permission exists.

Data processing in third countries
If we process data in a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)) or if processing takes place in the context of using third-party services or disclosure or transfer of data to other persons, bodies or companies, this is done only in accordance with the statutory provisions.

Subject to express consent or contractually or legally required transfer, we process or have data processed only in third countries with a recognized level of data protection, which include the US processors certified under the “Privacy Shield,” or on the basis of special safeguards, such as contractual obligations through so-called standard contractual clauses of the EU Commission, the existence of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR, information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de ).

Use of cookies
Cookies are text files that contain data from visited websites or domains and are stored by a browser on the user’s computer. A cookie primarily serves to store information about a user during or after their visit within an online offering. The stored information may include, for example, language settings on a website, login status, a shopping cart, or the point at which a video was watched. The term cookies also includes other technologies that fulfill the same functions as cookies (e.g., when user information is stored using pseudonymous online identifiers, also referred to as “user IDs”).

The following types of cookies and functions are distinguished:

Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user leaves an online offering and closes their browser.
Permanent cookies: Permanent cookies remain stored even after the browser is closed. For example, the login status can be saved or preferred content displayed directly when the user visits a website again. Likewise, the interests of users that are used for reach measurement or marketing purposes can be stored in such a cookie.
First-party cookies: First-party cookies are set by us.
Third-party cookies: Third-party cookies are primarily used by advertisers (so-called third parties) to process user information.
Necessary cookies (also: essential cookies): Cookies may be strictly necessary for the operation of a website (e.g., to save logins or other user entries or for security reasons).
Statistics, marketing and personalization cookies: In addition, cookies are generally used in the context of reach measurement and when a user’s interests or behavior (e.g., viewing certain content, using functions, etc.) are stored in a user profile on individual websites. Such profiles serve, for example, to show users content that corresponds to their potential interests. This process is also referred to as “tracking,” i.e., tracking the potential interests of users. If we use cookies or “tracking” technologies, we will inform you separately in our privacy policy or when obtaining consent.

Notes on legal bases: The legal basis on which we process your personal data with the help of cookies depends on whether we ask you for consent. If this applies and you consent to the use of cookies, the legal basis for processing your data is the declared consent. Otherwise, the data processed with the help of cookies is processed on the basis of our legitimate interests (e.g., in the business operation of our online offering and its improvement) or, if the use of cookies is necessary, to fulfill our contractual obligations.

Storage period: Unless we provide you with explicit information on the storage period of permanent cookies (e.g., as part of a so-called cookie opt-in), please assume that the storage period may be up to two years.

General notes on withdrawal and objection (opt-out): Depending on whether the processing is based on consent or legal permission, you have the option at any time to withdraw consent that has been given or to object to the processing of your data by cookie technologies (collectively referred to as “opt-out”). You can first declare your objection using your browser settings, e.g., by disabling the use of cookies (although this may also restrict the functionality of our online offering). An objection to the use of cookies for online marketing purposes can also be declared via a variety of services—especially in the case of tracking—via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/. In addition, you may receive further objection notices within the information on the service providers and cookies used.

Processing of cookie data on the basis of consent: Before we process or have processed data in the context of the use of cookies, we ask users for consent, which can be withdrawn at any time. Before consent is given, cookies may be used only if they are strictly necessary for the operation of our online offering.

Types of data processed: Usage data (e.g., websites visited, interest in content, access times), meta/communication data (e.g., device information, IP addresses).
Data subjects: Users (e.g., website visitors, users of online services).
Legal bases: Consent (Art. 6(1) sentence 1 lit. a GDPR), legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).

Provision of the online offering and web hosting
In order to provide our online offering securely and efficiently, we use the services of one or more web hosting providers from whose servers (or servers managed by them) the online offering can be accessed. For these purposes, we may use infrastructure and platform services, computing capacity, storage space and database services as well as security services and technical maintenance services.

The data processed in the context of providing the hosting offering may include all information concerning users of our online offering that arises in the context of use and communication. This regularly includes the IP address, which is necessary to deliver the content of online offerings to browsers, and all entries made within our online offering or on websites.

Email sending and hosting: The web hosting services we use also include the sending, receiving and storage of emails. For these purposes, the addresses of recipients and senders as well as further information regarding email transmission (e.g., the providers involved) and the content of the respective emails are processed. The aforementioned data may also be processed for the purpose of detecting spam. Please note that emails are generally not sent encrypted on the internet. As a rule, emails are encrypted during transport, but (unless an end-to-end encryption method is used) not on the servers from which they are sent and received. We therefore cannot assume responsibility for the transmission path of emails between the sender and receipt on our server.

Collection of access data and log files: We (or our web hosting provider) collect data about every access to the server (so-called server log files). Server log files may include the address and name of the websites and files accessed, date and time of access, amount of data transferred, message about successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider.

Server log files may be used for security purposes, e.g., to avoid overloading servers (especially in the event of abusive attacks, so-called DDoS attacks), and on the other hand to ensure server utilization and stability.

Types of data processed: Content data (e.g., text entries, photographs, videos), usage data (e.g., websites visited, interest in content, access times), meta/communication data (e.g., device information, IP addresses).
Data subjects: Users (e.g., website visitors, users of online services).
Purposes of processing: Contractual services and support.
Legal bases: Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).

Services and service providers used:

1&1 IONOS: Hosting platform for e-commerce/websites; service provider: 1&1 IONOS SE, Elgendorfer Str. 57, 56410 Montabaur, Germany; website: https://www.ionos.de; privacy policy: https://www.ionos.de/terms-gtc/terms-privacy.

Contact
When contacting us (e.g., via contact form, email, telephone or via social media), the information provided by the requesting persons is processed insofar as this is necessary to answer the contact requests and any requested measures.

The answering of contact requests within the framework of contractual or pre-contractual relationships takes place to fulfill our contractual obligations or to answer (pre-)contractual inquiries and otherwise on the basis of legitimate interests in answering the inquiries.

Types of data processed: Inventory data (e.g., names, addresses), contact data (e.g., email, phone numbers), content data (e.g., text entries, photographs, videos).
Data subjects: Communication partners.
Purposes of processing: Contact requests and communication.
Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6(1) sentence 1 lit. b GDPR), legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).

Online marketing
We process personal data for purposes of online marketing, which includes, in particular, the marketing of advertising space or the display of advertising and other content (collectively referred to as “content”) based on users’ potential interests and the measurement of their effectiveness.

For these purposes, so-called user profiles are created and stored in a file (so-called “cookie”) or similar procedures are used, by means of which user information relevant to the display of the aforementioned content is stored. This information may include, for example, viewed content, visited websites, used online networks, as well as communication partners and technical information such as the browser used, the computer system used, and information on usage times. If users have consented to the collection of location data, this may also be processed.

Users’ IP addresses are also stored. However, we use available IP masking procedures (i.e., pseudonymization by truncating the IP address) to protect users. In general, no clear data of users (such as email addresses or names) is stored within the online marketing process, but pseudonyms. This means that we and the providers of the online marketing processes do not know the actual identity of users, only the information stored in their profiles.

The information in the profiles is generally stored in cookies or by similar means. These cookies can later generally also be read on other websites that use the same online marketing process, analyzed for the purpose of displaying content, and supplemented with further data and stored on the server of the online marketing process provider.

In exceptional cases, clear data can be assigned to the profiles. This is the case, for example, if users are members of a social network whose online marketing process we use and the network links the profiles of users with the aforementioned information. Please note that users may make additional agreements with the providers, e.g., by giving consent during registration.

As a rule, we receive access only to aggregated information about the success of our advertisements. However, as part of so-called conversion tracking, we can check which of our online marketing procedures has led to a so-called conversion, i.e., for example, to the conclusion of a contract with us. Conversion tracking is used solely to analyze the success of our marketing measures.

Unless otherwise stated, please assume that cookies used are stored for a period of two years.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for processing data is consent. Otherwise, users’ data is processed on the basis of our legitimate interests (i.e., interest in efficient, economic and recipient-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.

Types of data processed: Usage data (e.g., websites visited, interest in content, access times), meta/communication data (e.g., device information, IP addresses).
Data subjects: Users (e.g., website visitors, users of online services), interested parties.
Purposes of processing: Tracking (e.g., interest-/behavior-based profiling, use of cookies), remarketing, evaluation of visit actions, interest-based and behavior-based marketing, profiling (creation of user profiles), conversion tracking (measuring the effectiveness of marketing measures), reach measurement (e.g., access statistics, recognition of returning visitors).
Security measures: IP masking (pseudonymization of the IP address).
Legal bases: Consent (Art. 6(1) sentence 1 lit. a GDPR), legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).

Right to object (opt-out): We refer to the data protection notices of the respective providers and the opt-out options specified for the providers (so-called “opt-out”). If no explicit opt-out option is specified, you can, on the one hand, disable cookies in your browser settings. However, this may restrict functions of our online offering. We therefore additionally recommend the following opt-out options, which are offered collectively for the respective regions:
a) Europe: https://www.youronlinechoices.eu.
b) Canada: https://www.youradchoices.ca/choices.
c) USA: https://www.aboutads.info/choices.
d) Cross-region: https://optout.aboutads.info.

Services and service providers used:

Google Analytics: online marketing and web analytics; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://marketingplatform.google.com/intl/de/about/analytics/; privacy policy: https://policies.google.com/privacy; Privacy Shield (ensuring data protection level when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active; right to object (opt-out): opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, settings for displaying ads: https://adssettings.google.com/authenticated.

Presences on social networks (social media)
We maintain online presences within social networks and process user data in this context in order to communicate with users active there or to offer information about us.

We point out that user data may be processed outside the European Union. This may entail risks for users because, for example, the enforcement of users’ rights could be made more difficult. With regard to US providers certified under the Privacy Shield or offering comparable guarantees of a secure level of data protection, we point out that they thereby undertake to comply with EU data protection standards.

Furthermore, user data within social networks is generally processed for market research and advertising purposes. For example, usage profiles can be created based on users’ behavior and interests derived from it. The usage profiles can in turn be used to place advertisements within and outside the networks that presumably correspond to users’ interests. For these purposes, cookies are generally stored on users’ computers in which usage behavior and interests are stored. Furthermore, data can also be stored in the usage profiles independently of the devices used by users (especially if users are members of the respective platforms and are logged in there).

For a detailed presentation of the respective processing forms and the objection options (opt-out), we refer to the privacy policies and information provided by the operators of the respective networks.

Even in the case of requests for information and the assertion of data subject rights, we point out that these can be asserted most effectively with the providers. Only the providers have access to the users’ data and can directly take appropriate measures and provide information. If you still need help, you can contact us.

Types of data processed: Inventory data (e.g., names, addresses), contact data (e.g., email, phone numbers), content data (e.g., text entries, photographs, videos), usage data (e.g., websites visited, interest in content, access times), meta/communication data (e.g., device information, IP addresses).
Data subjects: Users (e.g., website visitors, users of online services).
Purposes of processing: Contact requests and communication, tracking (e.g., interest-/behavior-based profiling, use of cookies), remarketing, reach measurement (e.g., access statistics, recognition of returning visitors).
Legal bases: Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).

Services and service providers used:

Instagram: social network; service provider: Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA; website: https://www.instagram.com; privacy policy: https://instagram.com/about/legal/privacy.
Facebook: social network; service provider: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; website: https://www.facebook.com; privacy policy: https://www.facebook.com/about/privacy; Privacy Shield (ensuring data protection level when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active; right to object (opt-out): settings for ads: https://www.facebook.com/settings?tab=ads; additional data protection notes: agreement on joint processing of personal data on Facebook pages: https://www.facebook.com/legal/terms/page_controller_addendum, data protection notes for Facebook pages: https://www.facebook.com/legal/terms/information_about_page_insights_data.
Pinterest: social network; service provider: Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA; website: https://www.pinterest.com; privacy policy: https://about.pinterest.com/de/privacy-policy; right to object (opt-out): https://about.pinterest.com/de/privacy-policy.

Plugins and embedded functions and content
We integrate functional and content elements into our online offering that are obtained from the servers of their respective providers (hereinafter referred to as “third-party providers”). These may include, for example, graphics, videos, or social media buttons and posts (hereinafter uniformly referred to as “content”).

Integration always requires that the third-party providers of this content process users’ IP addresses, as they could not send the content to users’ browsers without the IP address. The IP address is therefore required for the display of this content or functions. We endeavor to use only such content whose respective provider uses the IP address solely to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also referred to as “web beacons”) for statistical or marketing purposes. Through pixel tags, information such as visitor traffic on the pages of this website can be evaluated. The pseudonymous information may also be stored in cookies on users’ devices and may include, among other things, technical information about the browser and operating system, referring websites, time of visit, and other information about the use of our online offering, and may be linked with such information from other sources.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for processing data is consent. Otherwise, users’ data is processed on the basis of our legitimate interests (i.e., interest in efficient, economic and recipient-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.

Integration of third-party software, scripts or frameworks (e.g., jQuery): We integrate software into our online offering that we retrieve from servers of other providers (e.g., function libraries that we use for the purpose of displaying or improving the user-friendliness of our online offering). In doing so, the respective providers collect users’ IP addresses and may process them for the purpose of transmitting the software to users’ browsers and for security purposes as well as for evaluation and optimization of their offering.

Types of data processed: Usage data (e.g., websites visited, interest in content, access times), meta/communication data (e.g., device information, IP addresses), contact data (e.g., email, phone numbers), content data (e.g., text entries, photographs, videos).
Data subjects: Users (e.g., website visitors, users of online services), communication partners.
Purposes of processing: Provision of our online offering and user-friendliness, contractual services and support, contact requests and communication, direct marketing (e.g., by email or post), tracking (e.g., interest-/behavior-based profiling, use of cookies), interest-based and behavior-based marketing, profiling (creation of user profiles).
Legal bases: Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR), consent (Art. 6(1) sentence 1 lit. a GDPR).

Services and service providers used:

Google Fonts: We integrate the fonts (“Google Fonts”) of the provider Google, whereby user data is used solely for the purpose of displaying the fonts in users’ browsers. Integration is based on our legitimate interests in a technically secure, maintenance-free and efficient use of fonts, their uniform display, and with regard to possible licensing restrictions for their integration. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://fonts.google.com/; privacy policy: https://policies.google.com/privacy; Privacy Shield (ensuring data protection level when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.
ReCaptcha: We integrate the “ReCaptcha” function to detect bots, e.g., in entries in online forms. Users’ behavioral data (e.g., mouse movements or queries) is evaluated in order to distinguish humans from bots. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://www.google.com/recaptcha/; privacy policy: https://policies.google.com/privacy; Privacy Shield (ensuring data protection level when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000TRkEAAW&status=Active; right to object (opt-out): opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, settings for displaying ads: https://adssettings.google.com/authenticated.
Vimeo videos: video content; service provider: Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA; website: https://vimeo.com; privacy policy: https://vimeo.com/privacy; right to object (opt-out): We point out that Vimeo may use Google Analytics and refer to the privacy policy (https://policies.google.com/privacy) as well as the opt-out options for Google Analytics (https://tools.google.com/dlpage/gaoptout?hl=de) or Google’s settings for data use for marketing purposes (https://adssettings.google.com/).

Deletion of data
The data processed by us is deleted in accordance with the statutory provisions as soon as the consents permitted for processing are withdrawn or other permissions cease to apply (e.g., if the purpose of processing this data no longer applies or it is no longer required for the purpose).

If the data is not deleted because it is required for other legally permissible purposes, its processing is restricted to these purposes. This means the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons or whose storage is necessary for the assertion, exercise or defense of legal claims or for the protection of the rights of another natural or legal person.

Further information on the deletion of personal data may also be provided within the individual data protection notices of this privacy policy.

Amendment and update of the privacy policy
We ask you to regularly inform yourself about the content of our privacy policy. We adapt the privacy policy as soon as changes in the data processing carried out by us make this necessary. We will inform you as soon as the changes require an act of cooperation on your part (e.g., consent) or other individual notification.

If we provide addresses and contact information of companies and organizations in this privacy policy, please note that addresses may change over time and we ask you to check the information before contacting.

Rights of data subjects
As a data subject, you have various rights under the GDPR, which result in particular from Art. 15 to 21 GDPR:

Right to object: You have the right, on grounds relating to your particular situation, to object at any time to the processing of personal data concerning you which is based on Art. 6(1) lit. e or f GDPR; this also applies to profiling based on these provisions. If personal data concerning you is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purposes of such marketing; this also applies to profiling insofar as it is related to such direct marketing.
Right to withdraw consent: You have the right to withdraw consents given at any time.
Right of access: You have the right to request confirmation as to whether data concerned is being processed and to obtain access to such data as well as further information and a copy of the data in accordance with the statutory provisions.
Right to rectification: In accordance with the statutory provisions, you have the right to request the completion of data concerning you or the correction of inaccurate data concerning you.
Right to erasure and restriction of processing: In accordance with the statutory provisions, you have the right to request that data concerning you be erased without undue delay, or alternatively, in accordance with the statutory provisions, to request a restriction of processing of the data.
Right to data portability: You have the right to receive data concerning you that you have provided to us in a structured, commonly used and machine-readable format in accordance with the statutory provisions or to request its transfer to another controller.
Right to lodge a complaint with a supervisory authority: In accordance with the statutory provisions, you also have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, your place of work or the place of the alleged infringement, if you consider that the processing of personal data concerning you infringes the GDPR.

Definitions
In this section you will find an overview of the terms used in this privacy policy. Many of the terms are taken from the law and are defined primarily in Art. 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are intended primarily for understanding. The terms are sorted alphabetically.

Evaluation of visit actions: “Evaluation of visit actions” (English “conversion tracking”) describes a procedure by which the effectiveness of marketing measures can be determined. For this purpose, a cookie is generally stored on users’ devices within the websites on which the marketing measures take place and is then retrieved again on the target website. For example, we can track whether the ads we placed on other websites were successful).
IP masking: “IP masking” is a method in which the last octet, i.e., the last two numbers of an IP address, is deleted so that the IP address can no longer serve to uniquely identify a person. IP masking is therefore a means of pseudonymization of processing procedures, especially in online marketing.
Interest-based and behavior-based marketing: Interest- and/or behavior-based marketing refers to the practice of determining potential user interests in ads and other content as precisely as possible. This is done using information about their prior behavior (e.g., visiting certain websites and staying on them, purchasing behavior, or interaction with other users), which is stored in a so-called profile. Cookies are generally used for these purposes.
Conversion tracking: Conversion tracking is a procedure by which the effectiveness of marketing measures can be determined. For this purpose, a cookie is generally stored on users’ devices within the websites on which the marketing measures take place and is then retrieved again on the target website. For example, we can track whether the ads we placed on other websites were successful.
Personal data: “Personal data” means any information relating to an identified or identifiable natural person (hereinafter “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g., cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
Profiling: “Profiling” means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person (depending on the type of profiling, this includes information about age, gender, location data and movement data, interaction with websites and their content, purchasing behavior, social interactions with other people) in order to analyze, evaluate or predict them (e.g., interests in certain content or products, click behavior on a website, or location). Cookies and web beacons are often used for profiling purposes.
Reach measurement: Reach measurement (also referred to as web analytics) is used to analyze visitor flows of an online offering and may include the behavior or interests of visitors in certain information, such as website content. With the help of reach analysis, website operators can, for example, recognize at what time visitors visit their website and what content they are interested in. This enables them to better adapt the content of the website to the needs of their visitors. Pseudonymous cookies and web beacons are often used for reach analysis purposes to recognize returning visitors and thus obtain more precise analyses on the use of an online offering.
Remarketing: “Remarketing” or “retargeting” refers to, for example, noting for advertising purposes which products a user was interested in on a website in order to remind the user of these products on other websites, e.g., in advertisements.
Tracking: “Tracking” refers to the ability to trace users’ behavior across multiple online offerings. As a rule, behavioral and interest information with regard to the online offerings used is stored in cookies or on the servers of the providers of the tracking technologies (so-called profiling). This information can then be used, for example, to display advertisements to users that likely correspond to their interests.
Controller: “Controller” means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
Processing: “Processing” means any operation or set of operations which is performed on personal data, whether or not by automated means. The term is broad and includes practically any handling of data, whether collecting, evaluating, storing, transmitting or deleting.